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Advertising with SantaFeHotels.com:
For participating hotels and service providers, SantaFeHotels.com offers online advertising opportunities for both the web site and the monthly electronic newsletter, SantaFeHotels.com eNews.

Advertising on SantaFeHotels.com helps your company target discriminating travelers who are coming to Santa Fe. Combined with the state-of-the-art online booking engine you can promote more sales to your business and differentiate yourself from other participants through our online advertising program.

Advertising Program Description
Advertising Cost
Online Display and eNews Advertising Specifications
Restrictions and Requirements
Contacting the SantaFeHotels.com Advertising Department

Advertising Program Description:
SantaFeHotels.com offers three different types of online advertising to the public; Display Ads, Directory Listings, and eNews Electronic Mail Program. Both the Display Ad Program and the eNews Electronic Mail Program uses standard display advertising specification which are listed below.

SantaFeHotels.com reserves the right to sell up to four online ads per placement that will be rotated in equal amounts for all advertisers. SantaFeHotels.com guarantees we will never place more than four rotating ads in one placement location. We also guarantee we will never publish more than two full size ad locations (banner, badge, skyscraper) and two button ad location per web page.

Directory Listings will include your company name (and link to your website if applicable), address, phone number, and up to 20 words of description. Optionally, an image no larger than 100x75 pixels may be included with your listing for our premium rate. Your listing will be categorized according to your type of business within our directory pages, which is accessible from the main page. Your advertising representative can provide a list of the current categories we offer. SantaFeHotels.com reserves the right to edit or deny usage of any listing copy that may be offensive or erroneous in nature.

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Advertising Cost:
SantaFeHotels.com charges a flat weekly, monthly or annual rate for your advertising placements. The rates are as follows:

Display Advertising
 
Weekly (7 days)
Monthly (30 days)
Button
$50
$200
Banner or Badge
$100
$300
Skyscraper
$125
$400
Directory Listings
 
Yearly
Standard Listing
$300
Premium Listing (with image)
$400
eNews Advertising
 
Single Inclusion (Distributed Monthly)
Button
$30
Banner or Badge
$75
Skyscraper
$100

Although on request online ads can be built by SantaFeHotels.com, there will be an additional fee of $60 per hour for all design work.

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Online Display and eNews Advertising Specifications:

Creative Ad Units and Specifications


Banner (468x60)

Banner Template

Pixel Width 468
Pixel Height 60
Maximum File Size 15k
Rich Media Capable Yes - See restrictions below
Animation Restriction 15 seconds


Badge (125x125)

Banner Template

Pixel Width 125
Pixel Height 125
Maximum File Size 10k
Rich Media Capable Yes - See restrictions below
Animation Restriction 15 seconds


Button (120x60)

Banner Template

Pixel Width 120
Pixel Height 60
Maximum File Size 7k
Rich Media Capable No
Animation Restriction Non-animated image only

Skyscraper (125x250)
Banner Template
Pixel Width 125
Pixel Height 250
Maximum File Size 15k
Rich Media Capable Yes - See restrictions below
Animation Restriction 15 seconds

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General Restrictions:
  • SantaFeHotels.com is not able to make changes to artwork submitted by the advertiser. If your submitted artwork requires any changes, it is the advertiser's responsibility to resubmit the revised artwork.
  • SantaFeHotels.com reserves the right to limit or refrain from running any creative that is detrimental to user experience. A banner can be deemed "detrimental" for either technical and/or content reasons.
  • Strobing or flashing animation is not permitted in any advertising creative.
  • SantaFeHotels.com will not alter creative in any way. Files that do not meet specs will need to be re-submitted by client.
 
Media Requirements:
  • Accepted Static Image Types: GIF, Animated GIF, and JPG
  • Accepted Rich-Media: HTML, Javascript, and Shockwave Flash
  • All rich media code must be sent in a Text (.txt) attachment, not in body of email
  • SantaFeHotels.com requires an alternate GIF image be provided with all Flash creative for non plug-in enabled users
  • Rich-Media campaigns are limited to 8 creatives per campaign, two creative changes per month
  • Creative should be tested in ALL predominant versions of all major browsers prior to sending to SantaFeHotels.com. Creative must be functional in Internet Explorer & Netscape Versions 5X and above. Creative that does not function in all browsers will be returned to client for modification.
  • Client, agency or vendor is expected to resolve all issues related to rich media creative. SantaFeHotels.com will not be responsible for modifying or correcting any coding problems related to rich media creative.
 
Submission Deadlines:
  • Standard GIF/JPG creative requires 2 business days prior to campaign start date.
  • Rich Media requires 5 business days prior to campaign start date.
  • Email/Newsletter creative require 10 business days prior to campaign start date.

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Contacting the SantaFeHotels.com Advertising Department:
If you are interested in placing an ad with SantaFeHotels.com, send your request and/or questions to advertising@santafehotels.com.

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