As a visitor to our U.S. Web site, www.santafehotels.com ("santafehotels.com�"), you have the right to understand our information privacy practices prior to providing santafehotels.com with any of your PII.

santafehotels.com's Privacy Statement

This santafehotels.com Privacy Statement discloses the information privacy practices for Santa Fe Central Reservations' United States Web site, http://www.santafehotels.com/. The santafehotels.com Web site is intended for use by residents of the U.S. that are over 18 years of age.

Information collected about you
santafehotels.com collects personally identifiable information ("PII") about you that you specifically and voluntarily provide. PII includes information that can identify you as a specific individual, such as your name, phone number, or e-mail address. Although you are required to register as a member of santafehotels.com in order to use selected travel planning tools, and some PII is needed in order to process and fulfill travel requests, many areas of santafehotels.com can be accessed without providing any PII.

On all santafehotels.com pages that collect PII, we specifically describe what information is required in order to provide you with the product or service you have requested.

santafehotels.com collects PII when you:

• Become an santafehotels.com member
• Purchase travel
• Participate in a survey, contest, or sweepstakes
• Contact santafehotels.com

Travel purchase information
santafehotels.com collects the billing address of the credit card that is used to purchase travel. We will also collect credit card information, including card number, card type, cardholder name, and expiration date, in order to bill you for travel purchased through santafehotels.com.

Contests and sweepstakes information
Occasionally, santafehotels.com may offer our members and site visitors an opportunity to participate in a contest or sweepstakes. Information collected by santafehotels.com when you participate in a contest or sweepstakes may include your full name, e-mail address, and street address.

Surveys
santafehotels.com may offer our members and site visitors an opportunity to participate in surveys regarding their experience with our site. For our members, we may also send these surveys via e-mail. You are under no obligation to respond to any survey, and you may unsubscribe from receiving these e-mail surveys by following the unsubscribe instructions in any e-mail survey you receive. Information collected by santafehotels.com when you participate in a survey may include your full name, e-mail address, and street address.

Contacting santafehotels.com
santafehotels.com collects PII such as your full name, Member ID, e-mail address, and/or contact number whenever you submit a question or suggestion, or request assistance with viewing your itinerary, logging on to santafehotels.com, or accessing your account.

Our partners
santafehotels.com has partnered with reputable third parties to offer our members and site visitors a variety of products and services. All travel services throughout santafehotels.com that are provided by a third-party partner are described as such. Although we only work with reputable third parties, our business partners may have different privacy policies and practices than santafehotels.com. We encourage you to review our business partners' privacy policies to further understand their procedures for collecting, using, and disclosing your information.

Other information we collect
Some information is collected automatically every time you visit santafehotels.com (e.g., cookies and computer information). In addition, information may be collected from other independent, third-party sources.

Cookies and other Web technologies
When you visit santafehotels.com we reserve the right to collect information about your computer and assign you a "cookie" (a small, unique identifier text file). You do not provide this information—it is collected automatically as a means of supporting your visit to our site. This cookie does not contain any PII. You can always choose to not receive a cookie file by enabling your Web browser to refuse cookies or prompt you before accepting a cookie. Be advised that, by refusing to accept a cookie, you will not be able to access many travel services and planning tools offered by santafehotels.com.

When you reserve or purchase travel, or use selected travel planning tools, santafehotels.com requires you to sign in as a member, using your Member ID and password. Once you sign in as an santafehotels.com member, we record the Member ID and the name on the member account in the cookie file on your computer. We may also record your password in this cookie file if you checked the box entitled "Save this password for automatic sign-in." Your Member ID, password, and the name on your member account is stored in the cookie file as encrypted data, so no one can view the information it contains by obtaining unauthorized access to your computer. Permanent cookie files remain on your computer's hard drive until you manually delete the file.

A cookie file may also be placed on your hard drive by santafehotels.com's third-party advertising companies. These companies may use aggregated statistics about your visits to this and other Web sites in order to provide advertisements about travel-related goods and services that you may be interested in. The information they collect does not include your PII.

The third-party advertising companies may also employ technology that is used to measure the effectiveness of ads. This is primarily accomplished through the use of a Web beacon (a single-pixel GIF), which is placed on our site to collect anonymous information. They may use this anonymous information about your visits to this and other sites in order to provide advertisements about goods and services of potential interest to you. No PII is collected during this process. The information is anonymous and does not link online actions to an identifiable person.

Computer information
santafehotels.com reserves the right to collect certain technical information from your computer each time you request a page during a visit to santafehotels.com. This information is collected from your computer's Web browser to enhance your experience on our site and may include your IP address, operating system, Web browser software (e.g., Netscape Navigator or Internet Explorer), screen resolution, and referrer Web site.

Information from other sources
To improve services and enhance personalization, we may periodically obtain information about you from other independent third-party sources and add it to our account information. Additionally, authorized santafehotels.com personnel may update your profile to accurately reflect any new profile information included in communications received from you.

Use of your information
Information collected on santafehotels.com may be used to:

• Register you as an santafehotels.com member
• Plan and purchase travel
• Notify you of travel changes
• Send marketing communications or surveys to you
• Respond to your questions or suggestions
• Improve the quality of your visit to our site

Travel planning and purchase
Information collected when you complete your traveler profile is used to confirm and process your travel reservation. In addition, information collected from you when you purchase travel is used to bill your credit card and deliver your travel itinerary, either electronically or through the mail.

Travel Alerts notification
In the event your travel plans are disrupted because of mechanical, weather, or carrier business conditions, santafehotels.com may send you an e-mail notification to inform you of these conditions and help you make alternative travel arrangements.

Marketing notifications
As a registered santafehotels.com member, you may receive e-mails from us about special promotions, surveys, contests, sweepstakes, flight specials, trip information, or other travel opportunities on santafehotels.com and its marketing partners. We may also use your e-mail address or telephone number to contact you about changes to your purchased travel itinerary. To assess the effectiveness of these e-mails, we may attach a Web beacon that provides confirmation when you open an e-mail from santafehotels.com. This only occurs if your computer supports such technology.

You may also receive postal mail notifications from us about special promotions, surveys, contests, sweepstakes, flight specials, trip information, or other travel opportunities on santafehotels.com and its marketing partners. E-mail or postal marketing notifications containing offers for our marketing partners will be sent by santafehotels.com on our partners' behalf.

Responses to your questions or suggestions
We will use your e-mail address or telephone number to respond when you submit a question or suggestion, or request assistance with viewing your itinerary, logging on to santafehotels.com, or accessing your account.

Improving the quality of your visit to our site
We collect certain information (e.g., travel information) based on your navigation of our site in order to better understand and serve our customers. This data allows us to streamline your ability to navigate the site and develop featured programs and content that will be of interest to our members and site visitors. No PII is collected unless you explicitly provide it.

This information can also be used to display targeted advertisements. Advertisement information is taken from data you explicitly provide on the santafehotels.com Web site, such as a flight origin or destination. No PII is used to deliver targeted advertisements.

Sharing your information
santafehotels.com does not sell or rent your PII to anyone.

Service providers
To provide and process the services you request, santafehotels.com reserves the right to share your PII with our authorized service providers that perform certain services or functions on our behalf. We only share information about travel either reserved or purchased on santafehotels.com. Our service providers need information about your traveler profile, as well as your credit card information, to process and confirm your travel reservation. These service providers will disclose information about your traveler profile to hotel, airline, cruise, rental car, and other travel suppliers whose products you have purchased. Like any other travel agent, this information must be shared with our travel suppliers to confirm your reservation and travel preferences. Although santafehotels.com offers travel products from hotel, airline, cruise, rental car, and other travel suppliers that are reputable companies, we have not placed limitations on these suppliers from using or disclosing your information without your permission. Therefore, we encourage you to review the information privacy practices of any travel suppliers whose products you purchase on santafehotels.com. In addition, these travel suppliers may also contact you as necessary to obtain additional information about your confirmed reservation.

santafehotels.com will occasionally share aggregated information with our service providers. This information does not contain any PII and is used to develop featured programs and content that will be of interest to our members and site visitors.

In the event that you make a new, or update an existing, travel reservation by calling our toll-free number, your information may be accessed by a third-party service provider, as necessary, to respond to your request for customer service.

santafehotels.com may contract a reputable third party to facilitate the distribution of survey, promotion, or sweepstakes programs. Upon completion of these projects, all information is returned to santafehotels.com.

Trusted business partners
In addition, we have partnered with various third-party Web sites to offer santafehotels.com travel services. These trusted third-party companies have added travel sections to their Web sites in order to offer santafehotels.com provided travel services. We will not share any of your PII with these trusted third-party companies, even if you register on santafehotels.com through their Web sites.

Our obligations
santafehotels.com may be required by law to disclose information you have provided in obtaining our travel products or services. santafehotels.com may also disclose information against someone who poses a threat to santafehotels.com's interests (such as customer fraud) or whose activities could bring harm to others. In addition, it may be necessary for santafehotels.com to provide customer information to third parties, such as credit card companies, for the purpose of resolving disputes that arise in the normal course of business.

Other Web sites
There are several places throughout santafehotels.com that may link you to other Web sites that do not operate under santafehotels.com's information privacy practices. When you click through to these Web sites, santafehotels.com's information privacy practices no longer apply. We recommend that you examine the privacy statements for all third-party Web sites to understand their procedures for collecting, using, and disclosing your information.

Communications from santafehotels.com
Members will receive communications from santafehotels.com when they:

• Sign up to become an santafehotels.com member
• Request to update or close an account
• Purchase travel
• Elect to receive special promotional marketing communications
• Win a contest or sweepstakes
• Contact santafehotels.com with questions/suggestions
• Are asked to complete a survey about their experience on our site

Sign up to become an santafehotels.com member
When you sign up as a new santafehotels.com member, you will receive a e-mail. This e-mail contains your Member ID and describes the benefits of using santafehotels.com for planning and purchasing your travel needs.

Request to close or update an account
When you complete an Account Closure request or modify your account information (e.g., update your e-mail address), we will send you a confirmation e-mail.

Purchase travel
Each time you purchase travel through santafehotels.com, or change or cancel a confirmed travel reservation, you will receive confirmation of your travel itinerary via e-mail. In the event that your travel plans are disrupted because of mechanical, weather, or carrier business conditions, santafehotels.com may contact you to inform you of these disruptions and help you make alternative travel arrangements.

Elect to receive special promotional marketing communications
As a registered santafehotels.com member, you will occasionally receive e-mails notifying you of special promotions or other travel news. Special promotional e-mails are intended to inform you of new or unique travel opportunities or special deals that are available on santafehotels.com. You can opt out of your subscription to santafehotels.com's promotional e-mail services at any time by replying to the e-mail with the word "unsubscribe" in the subject line.

In addition, you will occasionally receive postal mail notifying you of special promotions or other travel news. You can unsubscribe from this postal mail service by either sending an e-mail with "unsubscribe" in the subject line to optout@santafehotels.com that includes your santafehotels.com e-mail address and street address or by following the instructions on the postal mail piece you receive.

Contests and sweepstakes
You have the option of sending an e-mail to santafehotels.com requesting a change to the information you provided to us or to receive a copy of the information we have stored during the length of the contest or sweepstakes. We will make every reasonable effort to honor your wishes. Proof of identity is required.

Request customer support or submit questions/suggestions
When you request assistance with viewing your itinerary, logging on to the santafehotels.com Web site, or accessing your account, we will respond to you via e-mail or telephone.

Surveys
To help us improve santafehotels.com and serve you better, from time to time we may e-mail surveys to you to learn more about your experience with our site. You are under no obligation to respond to these surveys, and you may unsubscribe from receiving them by following the unsubscribe instructions in any e-mail survey you receive.

Protecting your information
We want our members and site visitors to feel confident about using santafehotels.com to plan and purchase their travel, so we are committed to protecting the information we collect. santafehotels.com has implemented a security program to keep information that is stored in our systems protected from unauthorized access. Currently, santafehotels.com only stores the information you provide when registering to become an santafehotels.com member, purchase travel, or use selected travel tools .

Our systems are configured with data encryption, or scrambling, technologies, and industry-standard firewalls. When you send personal information to santafehotels.com over the Internet, your data is protected by Secure Socket Layer (SSL) technology to ensure safe transmission.

Changes to the santafehotels.com Privacy Statement
This Privacy Statement was produced and posted on santafehotels.com on October 27, 2004. santafehotels.com reserves the right to modify or amend this Privacy Statement at any time and for any reason. If there are material changes to this statement or in how santafehotels.com will use your PII, santafehotels.com will prominently post such changes prior to implementing the change.

Regardless of later updates, we will abide by the information privacy practices described in this Privacy Statement at the time you provided us with your information.

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